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Overheard at eTail
It’s been a few weeks since the eTail West conference in Palm Springs and we’ve finally been able to catch our breath! It was extremely beneficial to connect with attendees and share information about...
View ArticleStrategic retargeting campaign a model of success – via Direct Marketing News
Heavy traffic on a retail website does not automatically translate into sales. Learn how our client, Woodcraft, focused on increasing engagement with their already existing fan base by using Google...
View ArticleSmarter Remarketer Names Jason Fordham as Director of Solution Consulting
INDIANAPOLIS (August 7, 2012) — Smarter Remarketer, a provider of ESP-agnostic cross-channel remarketing solutions, today named Jason Fordham as its new director of solution consulting. “Jason has deep...
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Podcast: Success with Predictive Analytics with Smarter Remarketer’s...
Smarter Remarketer Co-Founder and Chief Scientist Dean Abbott is an internationally recognized predictive analytics expert. Data technology and analytics news website Data Informed recently asked Dean...
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Behavioral Marketing for a Happier Holiday
Welcome to the countdown! Right now most of you have a holiday email marketing calendar that is white space free. Yeah, we all “batch and blast” and “spray and pray” email out the door during holiday....
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